Our visual identity comes from the Đông Sơn bronze drums casted about three thousand years ago in the Red River Delta of Vietnam, near Hanoi where our family originates from. At the heart of each drum is a star encircled by concentric panels of scenes with humans, animals or geometric motifs. These drums encapsulate not only the life, the culture of Vietnamese people but also their hopes for the future.
Our business name, NÔM, means a type of script to write the Vietnamese language. In Vietnamese, the word Nộm suggests salad, a healthy choice centre to our cuisine. We appreciate the fact that the sound of NÔM is also commonly associated with the satisfaction in good food across many countries. It is our intention that through NÔM Deli we could bring a piece of Vietnamese cuisine and culture to the wider world.